Forget sending generalised emails to your whole database. Instead, opt for campaigns suited to your guests' profiles an x31 ROI.
"In 2020, I made € 121,516 through my e-mailing campaigns. Thanks to this hotel CRM"
Francois Dapremont, owner of the Hotel Balmoral Paris ****
More and more emails are read on a smartphone, whereas the final reservation is often made on a computer.
The outcome is that you can't usually track all the turnover generated by your email campaigns.
Thanks to our tracking system, all the reservations triggered by your emailing campaigns are correctly identified,
whether they are instantaneous or after a few days, whether they were made on one or more different devices (computer, tablet, etc.).
Using all the information gathered about your guests, the CRM establishes continuous contact with them at key points you decide, such as on their birthday, on personal occasions, a year after they left your hotel, etc.
The CRM is smart and automatically maintains contact with your guests. Concentrate on the essential: the guests in your hotel!