Forget sending generalised emails to your whole database. Instead, opt for campaigns suited to your guests' profiles and get 5.2 times as much ROI.
Experience Hotel CRM supplies you with over 30 criteria for segmenting each email sent:
Using all the information gathered about your guests, the CRM establishes continuous contact with them at key points you decide, such as on their birthday, on personal occasions, a year after they left your hotel, etc.
The CRM is smart and automatically maintains contact with your guests. Concentrate on the essential: the guests in your hotel!